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Marketing Insights

Your guide on how to start a brand

Vadzim Mitsko

30 May 2023

Behind every successful company there stands a great brand. Branding is the cornerstone of making your company flourish – it directly influences consumers’ views of your product, and shows that you have a clear purpose and are planning to stay in business for the long haul.

Our team of digital experts at Melonad are here to guide you through building a strong and vibrant brand that promotes your services in the best possible light, and helps you connect with your target audience.

So what is a Brand?

Your brand is what makes your company unique. Your brand is what distinguishes your business among a sea of other similar businesses in the industry. Your brand is your company’s personality; it is one of the essential components that make you stand tall, stand out, stand in front of everyone else.

Your brand is more than just a logo – it is a unique mission statement; it is your vision and your values; it is your slogans, your colours, and your designs. All these elements bind together into an identity that sets you apart from your competitors, provides consumers with a clear understanding of what your company sells, and helps you make new customer relationships on a daily basis.

All ideas are not equal – separate yourself from the competition and bring forward a one-of-a-kind experience that will be impossible to say no to.

Here is our list of effective steps you can use when creating a strategic plan on how to build your brand:


  1. Research your target audience and investigate your competitors;
  2. Define your mission statement (Slogan) and your purpose;
  3. Implement a brand personality (Persona) and storytelling (Focus);
  4. Define your goals and set out objectives;
  5. Build your identity (Name, Logo);
  6. Integrate your brand across all areas of your business.