Your guide on how to start a brand
30 May 2023
Behind every successful company there stands a great brand. Branding is the cornerstone of making your company flourish – it directly influences consumers’ views of your product, and shows that you have a clear purpose and are planning to stay in business for the long haul.
Our team of digital experts at Melonad are here to guide you through building a strong and vibrant brand that promotes your services in the best possible light, and helps you connect with your target audience.
So what is a Brand?
Your brand is what makes your company unique. Your brand is what distinguishes your business among a sea of other similar businesses in the industry. Your brand is your company’s personality; it is one of the essential components that make you stand tall, stand out, stand in front of everyone else.
Your brand is more than just a logo – it is a unique mission statement; it is your vision and your values; it is your slogans, your colours, and your designs. All these elements bind together into an identity that sets you apart from your competitors, provides consumers with a clear understanding of what your company sells, and helps you make new customer relationships on a daily basis.
All ideas are not equal – separate yourself from the competition and bring forward a one-of-a-kind experience that will be impossible to say no to.
Here is our list of effective steps you can use when creating a strategic plan on how to build your brand:
- Research your target audience and investigate your competitors;
- Define your mission statement (Slogan) and your purpose;
- Implement a brand personality (Persona) and storytelling (Focus);
- Define your goals and set out objectives;
- Build your identity (Name, Logo);
- Integrate your brand across all areas of your business.